Live brief on how to increase Coca-Cola sales at Bella Italia and Café Rouge at the same time as promoting the restaurants. This was to be answered in under 24 hours and then presented to senior decision makers at Coca-Cola Enterprises.

Objectives focussing on pre, during and post-purchase to:
• Raise awareness
• Increase footfall
• Engage with the consumer
• Encourage repeat purchase of Coca-Cola products and Bella Italia/Café Rouge products

Outcome: Winner of the Most Innovative Idea award (out of a total of 22 teams) for the first UK Coca-Cola Enterprises 24 hours Digital Hackathon 2013 (16th & 17th February 2013 - University of Westminster).

Roles
Brand awareness, loyalty app, display ads, TfL ads