Hi
hello
olá
I'm Betty
I’m a Senior Designer with a proven track record of architecting full-funnel digital experiences across TV, Web, Mobile for eCommerce, CRM, and Social. I bridge the gap between award-winning creative execution and technical feasibility, ensuring inclusive design at scale.
UI/UX
Illustration
Art Direction
TV, Web, Mobile
Brand Storytelling
Digital Marketing
eCommerce
CRM
Fun Fact
Am I secretly a movie star? Almost. I had a brief moment of fame in the NOW TV annual and Christmas ad campaigns starring Katherine Ryan and Ashh Blackwood.
While my heart belongs to design, I couldn't resist the chance to step in front of the lens for this one. It gave me a whole new appreciation for how much work goes into a 30-second spot — and it makes a great story!
Q&A
Which project still lives rent-free in my head?
What’s my biggest 'UX non-negotiable'?
What does my 'deep work' soundtrack sound like?
What am I currently learning just for the fun of it?
