Hi

hello

olá

I'm Betty

Creative portrait with geometric pink eyewear and bold fashion styling in urban setting
Creative portrait with geometric pink eyewear and bold fashion styling in urban setting
Creative portrait with geometric pink eyewear and bold fashion styling in urban setting

I’m a Senior Designer with a proven track record of architecting full-funnel digital experiences across TV, Web, Mobile for eCommerce, CRM, and Social. I bridge the gap between award-winning creative execution and technical feasibility, ensuring inclusive design at scale.

Creative portrait with geometric pink eyewear and bold fashion styling in urban setting
Creative portrait with geometric pink eyewear and bold fashion styling in urban setting

12+

Years of experience

12+

Years of experience

103+

Projects launched

103+

Projects launched

UI/UX

Illustration

Art Direction

Digital Marketing

eCommerce & CRM

UI/UX

Illustration

Art Direction

Digital Marketing

eCommerce & CRM

Some brands I've worked on

Q&A

Which project still lives rent-free in my head?

What’s my biggest 'UX non-negotiable'?

What does my 'deep work' soundtrack sound like?

What am I currently learning just for the fun of it?