Hi, I'm Betty
I’m a West Londoner born and raised, with a Portuguese soul. My career technically began on a Sunday afternoon when I was just seven years of age, after my brother sat me down in front of a Windows 95 PC to teach me Photoshop 5.0.
That DIY spirit followed me from a council flat in Ladbroke Grove to a degree in Marketing Communications – a background that remains my secret weapon for creating design that doesn't just look good, but actually performs.
Since 2013, I’ve operated as a creative polymath; I’ve shipped possibly thousands of commercial emails, art directed illustration agencies, and built "first of its kind" digital experiences like horizontal-scrolling long-reads.
Here’s a rare look at my very first attempt at UI (with a little help from mum and dad), prioritising a clean layout, a bold colour palette, and trying to figure out why the user (me) hasn't mastered the stacking sequence yet.
Articles
Sometimes I stop designing long enough to actually talk about it.
I’ve had the chance to feature in a few industry blog posts where I dive into my 'Polymath' way of working, my Portuguese roots, and how I transitioned from marketing student to art director/designer.
If you’re curious about the 'why' behind my work (or just want to hear more about that Photoshop 5.0 obsession), you can check out my featured interviews below.
Design Career Spotlight
Women In Design
Fun Fact
