A series of high-performing emails and push notifications for the 2025 F1 season, plus a bonus TV UI takeover. Working closely with Designer Hanorah, Design Lead Andy, and our Copywriter Jack, we developed a dynamic, eye-grabbing template. Jack was instrumental in the creative process, crafting punchy subject lines and engaging "fun facts" modules that gave the emails a unique personality. The final product featured animated graphical elements, live weather reports, and up-to-date leaderboard standings. It smashed our KPIs, resulting in zero churn and increased viewership for every race. Beyond the weekly race hype, we executed a full-funnel strategy to keep the audience locked in. This included high-energy push notifications and immersive emails for our active members, alongside tailored winback campaigns designed to re-engage lapsing customers. By segmenting our approach, we ensured the right message hit the right inbox at the right time; turning casual viewers into season-long fans.