At Cath Kidston, I lived at the intersection of heritage prints and modern digital performance. My time was split between two worlds: first, as a UI Designer for the eCommerce team, where I built high-converting landing pages for everything from seasonal campaigns to major brand collaborations with Peanuts and Breast Cancer Now. Later, I pivoted to CRM, mastering Ometria to design personalised email campaigns delivered to millions of inboxes. I didn't just make things look "vintage chic" – I ensured they performed, helping drive sales, and social content that consistently hit 20k+ views per post.