Format Fitter
I developed a custom Figma plugin from scratch using Gemini 3 Pro as my co-pilot to instantly repurpose creative assets across social formats – while factoring in safe zones and element shuffling. I used Nike as an example and it’s still very much a work in progress (and took a few hundred 'learning clicks' to get to that final 'one click'), but it's a perfect example of how I use AI to automate the heavy lifting so I can stay focused on the big ideas.
Year
2026
Type
Digital Marketing, AI
Client
(self-initiated project)
Format Fitter
Details
Format Fitter
I developed a custom Figma plugin from scratch using Gemini 3 Pro as my co-pilot to instantly repurpose creative assets across social formats – while factoring in safe zones and element shuffling. I used Nike as an example and it’s still very much a work in progress (and took a few hundred 'learning clicks' to get to that final 'one click'), but it's a perfect example of how I use AI to automate the heavy lifting so I can stay focused on the big ideas.
Year
2026
Type
Digital Marketing, AI
Client
(self-initiated project)
Format Fitter
Details
Format Fitter
I developed a custom Figma plugin from scratch using Gemini 3 Pro as my co-pilot to instantly repurpose creative assets across social formats – while factoring in safe zones and element shuffling. I used Nike as an example and it’s still very much a work in progress (and took a few hundred 'learning clicks' to get to that final 'one click'), but it's a perfect example of how I use AI to automate the heavy lifting so I can stay focused on the big ideas.
Year
2026
Type
Digital Marketing, AI
Client
(self-initiated project)
Format Fitter
Details






